Coca-Cola Philippines takes LIFT further across Central Visayas with the launch of LIFT Berry Bolt in Cebu, a new flavor made for modern-day challengers always on the move. With its “berry bold ang flavor,” LIFT Berry Bolt delivers a lively, flavorful kick that keeps up with every shift—from school mode to work mode to everything in between.
Designed for go-getters switching between modes, LIFT Berry Bolt bursts with its signature berry bold flavor in every sip. Now available in a convenient, recyclable PET bottle, it’s easy to grab, take anywhere, and enjoy whenever you need a burst of berry bold refreshment during your day.
LIFT Berry Bolt showed up where everyday moments happen in the days leading up to the launch. Crate Drop teasers popped up from February 20 to 22, 2026 at Mandaue Public Market and SM City Cebu, sparking curiosity across the city. Vendo sampling followed from February 20 to 21, 2026 at Puso Village and Cebu South Bus Terminal, giving Cebuanos their first taste of LIFT Berry Bolt as they moved through their day.
The energy carried into the main event on February 21, 2026 at SM City Cebu, where the full LIFT Berry experience came to life. Guests got first dibs on the new flavor, took on exciting booth challenges, and caught live performances.
Attendees struck creative poses at the LIFT Art Photo Wall, tested their strength at the LIFT Up Bar, and experienced LIFT with Ruru Madrid,
Leading the charge, Ruru Madrid jumped into the action and took on different challenges alongside attendees. The event culminated in the grand reveal of LIFT Berry Bolt, officially introducing its berry bold flavor to Cebu.
Built for go-getters and everyday challengers, LIFT Berry Bolt fits right into the rhythm of people constantly switching modes. This latest drop builds on LIFT’s growing presence across the country, with its Citrus Blast flavor already available in sari-sari stores west Visayas and Southern Luzon.
Dare to Switch. Follow LIFT on Facebook and Instagram to see what’s next.