Color of the Year 2023 was just announced by Pantone.
Every year, Pantone, the color authority, releases a list of colors they believe best represents the year. This can be useful for businesses or individuals who want to use these colors in their branding.
Every year, Pantone reveals one color they believe best represents that year.
They do this by releasing a book of their findings and recommendations called the “Pantone Color of the Year.” The color chosen for 2023 is Viva Magenta (18-1750). Vibrates with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Executive Director, Pantone Color Institute
This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.
Pantone has quite a reputation for its color predictions. They are famous for making bold predictions that almost always come true. In fact, they’ve been so accurate in predicting trends and colors that it’s not uncommon to see polls asking which color people would wear if they could pick any color from Pantone’s catalog of choices.