If you are starting up your own business, there are many things to consider. You will need to be able
to provide goods or services that people actually want and are willing to pay for. Then you will need to raise the money for the start-up by accessing your savings or borrowing; if yours is to be a home business, you should be able to save on rent for additional premises. However, before finally exposing your business and brand to the market, there is still one very important aspect to consider: how you are going to get your business noticed.
You can have the best brand, products, or services on the market, but unless the public – especially your target market – know you are there, the business will not last long. You must be prepared to advertise, and there are various ways to do it. Of course, you will need to identify your target market; will it be local, national, or will you also be selling abroad? Having done that, you will need to carefully plan your adverting strategy.